Posted by AEM under
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While running this morning, I saw a yard sign planted in front of a home. From a distance, it looked like an ad for a roofer or house painter. As I approached, I read “visit our church” on the sign.
I live in a multi-ethnic community populated by Jews, Christians, Muslims, Hindus, Buddhists, atheists, and various family mixtures of each. It has been more than fifty years since Christians have been in the majority.
Given all the denominations and all of the churches within each, the market for this religious institution is probably very small.
Perhaps the church merely wanted to encourage congregation pride by displaying the signs. But if it was seeking members, it could have gotten better results by a targeted approach with an attractive special event, effective direct mail campaign, or creation of a social network.
The yard signs were a waste of money.
Posted by david@highcontext.com (C. David Gammel) under
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Poking fun at the airlines is too easy these days but I think Southwest shows how you can actually make profits by giving value to your customers in exchange for money (crazy concept, I know!) in an otherwise troubled market.
According to the New York Times today, Southwest just posted a profit for their 69th […]
Posted by Maddie Grant under
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… and I’m on it! W00t!
Regardless of that, this a great one-stop-shop for blogs on the subject, should you not have enough to read already…. : )
Posted by AEM under
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Kevin Holland linked to a very interesting post about panelists at a “live” conference. Comments were on the mark.
Posted by Kevin Holland under
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Nice little piece about our organization and CEO today on Bisnow here.
Posted by Cynthia D'Amour under
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Me!
Raindrop here. Mom’s busy working on the Chapter Leaders Playground fall schedule, so I dragged her extra laptop into my house - and here I am!
Mom cracks me up about how she’s training me to speak.
Come on, deep down I’m a dog.
I’m on the official neighborhood greeting committee because I bark so well.
She’s not […]
Posted by Kevin Holland under
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When the workshop presenters aren’t even paying attention to what’s going on, then you know the bubble has burst. (Noticed via Tim Bourquin.)
Posted by david@highcontext.com (C. David Gammel) under
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Twitter gets a well deserved rap for downtime and other hiccups related to their exponential growth. However, their most recent tribulation is really bad for a social networking service.
Yesterday they lost a bunch of the data in their system about who follows whom on the site. These connections are the core conduits for the […]