Posted by CindyAE under
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A report by Donordigital says improving the online donation page can make a difference in online fundraising results. They suggest testing with own organizations to see what may work. Findings include:
1. Bigger donation buttons makes a difference;
2. Color of donation button can make a difference (e.g., use green vs. red);
3. Eliminate extra data fields with personal info (e.g., title and suffix fields);
4. Polite requests can be more effective than urgent requests (”please make tax-deductible gift” vs. “Help us”);
5. Doesn’t statistically matter if use firm language such as “Donate Now” instead of “Submit”;
6. Include a brief appeal on the actual donation page too - as that can be where you’ll lose them.
Their findings indicate less than half who click through to make a donation complete it.
I personally like when online donations have PayPal option. It’s so much easier in my opinion when can just click a button that already has all my financial info rather than have to retype it (and walk somewhere else in the house to get a credit card). Obviously there are causes where I’ll type numerous amounts of personal data into forms or write a check - but I agree with the report that the actual donation request and amount of info can make a difference in willingness to contribute.
In addition, personalized online contribution requests with personal page of the person asking for a contribution, or their picture, increases my interest too.
What works or hasn’t worked for you with online fundraising?
Posted by AEM under
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David Gammel complained about a web site not posting prices of its products.
Don?t hide the price for your programs - and certainly not for your membership. Hiding prices adds an unnecessary layer to the purchasing process (you have to talk to somebody) and gives the impression the price is different for each buyer.
Some associations offer an e-mail link to a membership chair or someone else who can provide information about joining. Why? Is there a secret password required of new members?
Post or print all necessary information about joining, registering for educational programs, purchasing exhibit space, and buying anything else you are selling. If you make it difficult for members or customers to do business with you, they?ll just buy from someone else.
Posted by Cynthia D'Amour under
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Or with free meal coupons from my favorite restaurants.
I don’t need them from sales people I don’t have a relationship with.
A guy who has sent me email promotions for a year just sent me a virtual request for me to tell him when my birthday is.
I know who he is.
I’ve never responded to his inquiries.
I don’t […]
Posted by Ellen under
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Before you accuse me of waffling or flip-flopping (depending on whether you’re craving breakfast or the beach) on the issue of free resources, remember that I try to qualify my generalities about whether something that’s free is worth it or not. And credit goes to Jeff Cobb, who — on his Mission to Learn blog […]
Posted by CindyAE under
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So who should install an association president? Whoever would make the oath special for the person being installed.
There likely isn’t something that “requires” someone holding a specific office to conduct a ceremonial installation - so the power to administer an oath could be whoever the association may allow (i.e., vest that power with). We’ve had it be past presidents (the one they want), national presidents, past national presidents, our association legal counsel, someone in their company special to them (typically company owner), another president they served with at local level, a legislator, a relative …. and even an association executive.
Nothing makes an evening quite as, um, questionably special as an installation by someone they’ve never met before - even if that person holds an office somewhere. Almost guarantees the name won’t be pronounced correctly.
Our question to incoming president: Who would you like to install you? We want it to be special for you.
Posted by Cynthia D'Amour under
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Enough to shake the walls if it’s Raindrop.
Yesterday Raindrop supervised Daddy helping Grandma and Grandpa plant their vegetable garden.
It took hours - and was hard work keeping all the “big dogs” in line.
Last night, Raindrop, camped out on Daddy, snored so loudly the walls shook - and I couldn’t hear the TV.
(Of course, James couldn’t be outdone […]
Posted by AEM under
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The love affair with laptops has spawned another casualty. A federal official visiting China toted a laptop containing sensitive information AND LEFT IT UNATTENDED!
1. Sensitive information should not be stored on a portable device that travels beyond a secure location.
2. Laptops should never be left unattended. Take it with you to the buffet bar, to the fountain when you get an extra coke, to the bathroom. Would you leave your wallet, purse, or cell phone on a table and walk away?
A laptop is an ?extra? computer that makes it convenient to work away from the ?main? computer. Don?t take the ?main? computer with you on field trips.
Posted by david@highcontext.com (C. David Gammel) under
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I hear from many clients that it is still quite hard to find experienced technical talent for IT or web development and administration work. What to do when you can’t afford to lure away an experienced technical employee? One alternative is to develop your own.
The key to success is to design your positions and […]
A report by Donordigital says improving the online donation page can make a difference in online fundraising results. They suggest testing with own organizations to see what may work. Findings include: