More on White Papers as Lead Generators

Posted by Ellen under Uncategorized

I blogged about my reactions to some of the salespeople who call because I downloaded research, white papers, or registered on a Web site, and – be forewarned – I’m not done venting yet.
 
We all know it’s a popular practice to offer something free to get contact information – we probably do it in our […]

Read & discuss at Ellen's blog.

Modernizing association travel policies

Posted by CindyAE under Uncategorized

Business travel for officers and staff is both a time commitment, and an expense. With all the travel difficulties and new extra costs imposed by airlines and hotels, do your volunteers a favor and spell out the costs you know they are likely to be confronted with - and relay if they are covered as business travel or not. My personal opinion is these are such inconveniences, or potential for an ounce of convenience, that should be given.

If you consult, may be good to spell out to the hiring organization that you do consider these standard costs for business travel expenses.

1. Extra bag charge - $25 for a second bag with some airlines. With business trips sometimes lasting a week, a second bag may not be unusual.

2. Unexpected airport hotel costs if flights canceled. If due to weather, the airline will not cover. You and/or your officers may be at a flight-connecting city. Explain how much of unexpected airport hotel costs may be covered.

3. Leg room seats - my personal annoyance, and I’m an average height. Often about $39 for seats with legroom now; and recently read that airlines may start charging extra (”minimal costs”) for aisle and window seats towards the front of the plane.

4. Stand by seats, changing flights - sometimes possible to get earlier flights guaranteed for $25-$100 the day before; or able to change ticket for additional rate. Those extra hours can make a huge difference to productivity. We ask everyone to book tickets far in advance for lowest rates, which can be a problem if when the time gets closer there is a need for different dates. If it’s a return flight that needs a change, sometimes it’s cheaper to do an AirTran, JetBlue or Southwest new one-way ticket than to rebook with a penalty; sometimes fares have dropped and there’s no penalty; or sometimes it just makes sense to book a whole new ticket and use the $50-$100 penalty on another flight you or your officer might need to do.

5. Day rate when red eye flights - hotels sometimes offer ability to keep room late into the afternoon or into early evening for extra cost. Makes a huge difference to have a place to work, relax, pack late, shower, etc. rather than sitting at an airport for 6-8 hours with nowhere else to go or dragging a suitcase to dinner because don’t want to have to go back to hotel before leave for airport. Can be as low as $50, or higher. But if you don’t have an extra day to lose by waiting for a morning flight to travel all next day, this may be really helpful. An alternative is the $50 day rate charged by airline lounge programs for those who don’t already have access to them. At least gives comfortable seats for hours and other benefits (snacks, drinks, television, business work areas, electrical outlets, etc.). Plus the best of the airline ticket agents work there if you find you need to change tickets due to canceled or delayed flights.

6. Internet costs - many hotels still charge $9-$15 for in-room wireless or wired access. I can’t imagine how anyone can travel on business without having to do their real job at night, and this remains important “standard” feature in my opinion. And no, going to the lobby to use free wireless is not a reasonable way to work in my opinion.

It’s likely adding $200 - $300 to each trip as “miscellaneous” travel expenses should cover whichever of the above might be needed. In many circumstances, none of them will be needed - but it’s important to show your volunteers that you respect what they’re giving up to travel on behalf of your organization by having travel policies that spell out recognition of the wide range of nuisance (or convenience) fees they could very well encounter.

Read & discuss at CindyAE's blog.

Next axioms of association growth: revolutionaries edition

Posted by jeffpi1@gmail.com (Jeff De Cagna of Principled Innovation LLC, the association community's leading voice for innovation!) under Uncategorized

Revolution is about fundamental reinvention.

Read & discuss at jeffpi1@gmail.com (Jeff De Cagna of Principled Innovation LLC, the association community's leading voice for innovation!)'s blog.

What Are They Thinking?!?

Posted by Ellen under Uncategorized

We’ve all been there: the salesperson calls at the worst possible time and we’re in no mood to deal with the interruption. We’ll deal with interruptions from members and colleagues, because as association professionals, we’re keen about providing quality customer service.
 
Case in point:
 
[Ring, ring]
E: Thanks for calling. This is Ellen.
Caller: This is Joe […]

Read & discuss at Ellen's blog.

The Secret to Successful Sales

Posted by Ellen under Uncategorized

Sitting in a coffee shop on Friday with a representative from a company that has developed a content management system, I heard him say something toward the end of our conversation that floored me. After an hour of show-and-tell on his company’s system, I was pretty sold on it. I was in the midst of […]

Read & discuss at Ellen's blog.

I want you!

Posted by AEM under Uncategorized

Check out a great discussion about association membership.

Kevin Holland suggests that associations identify members they want and those they don?t want. While we’ve done that type of market segmentation and prioritization before, perhaps it’s time to revisit it with a different eye.

Associations frequently attract a diverse group of members who are drawn to the organization for very different reasons. Attempting to appeal to everyone?s needs often prevents the association from addressing the needs of its core constituency.

Zeroing in on the qualities of the most desirable member ? and there are a lot of traits you might not have thought of ? can make the association far more valuable to those whom you really do want.

Read & discuss at AEM's blog.

Delta to give passengers a break?

Posted by Sue Pelletier under Uncategorized

According to this Wired blog post, Delta is planning some new coach seating that may actually not be horribly uncomfortable. Here’s a snip:
Tall, sleepy air travelers, rejoice! The Cozy Suite manages to stretch legroom by two inches while fitting airplane seats into the standard economy class 32″ pitch. It does this by offsetting the seats […]

Read & discuss at Sue Pelletier's blog.

A Killer App for Mac?

Posted by Kevin Holland under Uncategorized

If you work on writing projects that involve keeping track of research and shifting outlines around (whether it’s articles, reports, presentations, or whatever), then you should check out Scrivener. If you don’t have a Mac, it will make you want to switch. It may be the most useful little software program ever.

Read & discuss at Kevin Holland's blog.

Links for 2008-04-25 [del.icio.us]

Posted by Hilary under Uncategorized

Read & discuss at Hilary's blog.

Tip 1: Make your goal feel real

Posted by CindyAE under Uncategorized

My daughter will be going to a really expensive college - so I have a huge interest in money topics. Which you’re going to find cropping up in my blog postings from time to time.

Tip 1: Make your goal feel real, if it isn’t already clearly real.

Consider making your screen saver whatever it is you need to save for; or have your passwords reflect your goal in some way. Might surprise you how seeing it, typing it or thinking about it can inspire you.

Read & discuss at CindyAE's blog.