A Twitter Primer

Posted by Maddie Grant under Uncategorized

What I love about blog-arguments over some web tool’s value (on the enthusiast side, which I am usually on, I fully admit it, I love shiny new toys), or lack thereof (on the detractor side) is that the argument itself usually gets a lot more people interested in whatever it is we have been arguing about.

To that end, if you want to give it a try and see what all the fuss is about…

Sign up for Twitter here.

Follow me here.

Check out the people I follow - you’ll see a bunch of association bloggers and a bunch of social media people, and some news sites like CNN Breaking News. Click on profiles for a brief description and website for each person that catches your eye (or all of them, if you are one of those really thorough people). If you find some you recognize, or otherwise find interesting, click to follow them. You can just as easily stop following them later if you decide you find them boring.

Later on, spread your wings by looking through the lists of those you follow and see who THEY follow. That’s the serendipity part.

If you want to see tweets on your phone, turn “Device Updates” to “on”. I would recommend you not do this at first, though, except for your nearest and dearest, unless you want to annoy everyone in your office by having your phone beep continuously all day long. Instead, get your Twitter updates online - see this post for suggestions, but the easiest way is just to bookmark the Twitter home page.

Then you’re ready to do some tweeting!

Like for all social media, there’s an unwritten code of ethics. Her are some good tips from B.L. Ochman:

1. Don’t be pedantic. We don’t care what you’re eating for lunch, or that you just woke up.
2. Don’t use Twitter just to pimp your blog posts.
3. Don’t rant (unless you are Vaspers.)
4. Don’t pimp your clients all day
5. Don’t over-tweet. If you need half a dozen tweets to make your point, do one that points to a blog post.
6. Don’t share breaking news that you can’t confirm.
7. Do link to interesting articles, sites, blog posts.
8. Do continue your conversation with another tweetie offline after a couple of @someone tweets
9. Do include links in as many of your posts as possible.
10. Don’t be dull.
11. Do pick up the phone and call tweeties with whom you interact often.
12. Answer and ask questions.
13. Be polite
14. Don’t be boring.
15. Don’t be overly critical of other people’s points of view.
16. Don’t be promiscuous with the “Follow” button. There are only so many hours in a day.
17. Don’t feel bad about blocking people. You don’t have to let everyone and his dog follow you. Twitter is a network, the benefit should be two-way.

OK then, go on, you’re still reading this? What are you waiting for? There’s a whole world out there ready and waiting for you to join in.

Read & discuss at Maddie Grant's blog.

Looking for Value Where You Don’t Think You’ll Find It

Posted by Jamie Notter under Uncategorized

Read & discuss at Jamie Notter's blog.

How you treat your members

Posted by Matt Baehr under Uncategorized

Read & discuss at Matt Baehr's blog.

Firing by E-mail

Posted by david@highcontext.com (C. David Gammel) under Uncategorized

I responded to a press inquiry this week about whether firing people by e-mail is a good practice. After picking up my jaw, I responded with the following:
Any executive who fires employees by e-mail should be fired from the closest available window. It is management by cowardice, pure and simple.
There are three reasons why firing […]

Read & discuss at david@highcontext.com (C. David Gammel)'s blog.

L3C (Low-Profit Limited Liability Company)

Posted by Ann under Uncategorized

L3C (Low-Profit Limited Liability Company) is a new form of limited liability company (LLC) that combines the best features of the LLC with the socially beneficial focus of a non-profit. The L3C concept was created by Robert Lang, CEO of…

Read & discuss at Ann's blog.

Links for 2008-03-25 [del.icio.us]

Posted by Hilary under Uncategorized

Read & discuss at Hilary's blog.

If you’re not asking you may not be getting

Posted by CindyAE under Uncategorized

How I know I’m in sales: I travel around with a tub of coated paper clips to urge contributions to our political action committee (PAC) anytime I speak with members or affiliates. PAC success is nearly entirely direct asking still - and paper clips for every seat so members can attach money, checks, business card to record contributions correctly (also sheets for credit card contributions). And since I still need another 500 member contributions to reach goal, it’s the 500 size tub of paper clips.

But it’s not just selling PAC contributions …. association executives are continuously selling many things:

1. Ideas
2. Programs
3. Products
4. Elimination of programs or products
5. Decisions of the Board of Directors
6. Change
7. Participation
8. Opportunities
9. Value

Even if you’re naturally good at sales, some of it takes experience and training. Consider courses in sales, negotiations, public speaking to improve your sales skills. You’re likely already selling every day, so consider the potential advantages to getting better at it.

And while I’m thinking about it, have you given to your PAC?

Read & discuss at CindyAE's blog.

So We Might Get Sued, and In Exchange We Get ? Something Really Cool, I Promise

Posted by Kevin Holland under Uncategorized

I had entirely too much fun trashing Twitter yesterday. But, I am now beginning to regret it, because I feel compelled to finish my thought by talking about this “Fear of Social Media” thing that has apparently been discussed to death in the Blogoclump. And I’d promised myself I’d stay out of it because there […]

Read & discuss at Kevin Holland's blog.

Make it a Goal

Posted by Cynthia D'Amour under Uncategorized

   Perfect to support a New Year’s Resolution…
Today James got a calendar in the mail - you know the kind with pretty photos many companies at the start of the new year…
This one was sort of cool. It highlights upcoming triathlete races in Michigan.
The goal of the calendar was to help people think ahead - […]

Read & discuss at Cynthia D'Amour's blog.

Create —> Launch —> Edit —> Launch —> Repeat

Posted by Maddie Grant under Uncategorized

Here’s a really good post on how the concept of agile planning can benefit marketing strategy. I blogged about agile planning here.

“The missing elements that make content marketing truly work are strategy, observation, and rapid readjustment. And it’s exactly these elements that make social media such a dynamic and profitable environment for ambitious new media content producers.”

“Social media represents such a fantastic opportunity because it allows us to create and launch media properties directly to the public. But even more of a blessing is the direct and indirect feedback process that naturally happens in this space.

You put something out there, and the crowd will reveal the direction you should go. It’s not necessarily always the wisdom of the crowd, but rather the desires and objections of the crowd that guide you.”

What does this mean for associations? It means you can create a way to think strategically about your programs and services by building in an iterative process where you use feedback to improve those services all the time. “You have a strategy and curriculum in place, but you allow for improvisational flexibility that improves the quality of the content and enhances the learning experience.”


“The editing phase represents your go-forward strategy for content, product development and promotions. In essence, a new media property is a constantly evolving platform that stays tuned to the audience or becomes irrelevant.”

Or, in other words, beta test everything.

Read & discuss at Maddie Grant's blog.