Sometimes you just need to hear a friendly voice. Thanks, Rex Lee!
“…what you’re evangelizing isn’t about a bunch of technology. It never has been. It’s about the human potential.”
Source: FlickrHubby Andy pointed me to an upcoming Graphing Social Patterns (GSP) conference taking place in DC June 9 - 11:
Business & Marketing Strategy:
App Development & Technical Strategy:
It’s techy, clearly, but would interest anyone really getting ready to implement social media platforms for their association and they have really impressive discounts - normal registration fee is around a $1,000, but it’s $200 off if you register before April 21, and a massive 40% off if you work for a non-profit. Other discounts for groups, students, government etc.
Restoring America’s innovation advantage
I am so tired of snow I could scream!
I thought spring had arrived.
The temperatures were in the 40s.
I was buzzing around without my winter coat.
It was time.
Or so I thought!
Yesterday afternoon I saw some of the biggest snowflakes I’ve ever seen falling with fury and once again wrapping Ann Arbor in a blanket of […]
On March 29, 2008 at 8 p.m., you can join millions of people around the world in making a statement about climate change by turning off your lights for Earth Hour, an event created by the World Wildlife Fund. Created…
Something old: An article I wrote for the REALTOR AE Magazine in 2004 (when AE Committee Chairman) explaining how being a Sambo’s breakfast waitress prepared me for association management.
Something new: After his thoughts on my Twitter post, Kevin Holland’s take on what drives the social media disconnect; i.e., how finding the upside to social media (it’s specific and direct value) is the approach that can work in getting or expanding association adoption of it.
Something borrowed: NAR’s online guidelines/policies for their education and conference speakers. Obviously policies vary from organization to organization, but think how easy to be really specific about details that may drive you, your attendees, and even speakers crazy when not communicated clearly? (such as, to do list, mandatory requirements for handouts, handling promotional materials, bio length, the audience, etc.)
Something blue: Willie Nelson - You Tube. Wishful thinking lyrics: “Blue days, all of them gone - Nothin‘ but blue skies from now on. Blue skies smilin‘ at me. Nothin‘ but blue skies do I see.”
I’ve outdone myself. The March 2008 Blog Watchdog sniffs out two resources to better understand internet marketing, one quasi-organization to help association professionals learn how to do word of mouth marketing better, and a new book that is sure to cause a stir in the association community.
Has your association decided that social media is going to be a part of its member engagement or marketing strategy? If so, I highly recommend Lee Aase’s Social Media University, Global blog (SMUG, for short). At SMUG, you can learn the basics about Twitter, get an Intro to Social Networking, or get advanced class on Facebook concepts like applications and security features. Lee is not only a social media guru, but a nonprofit professional to boot.
ASAE’s latest research project, The Decision to Join, offered up a number significant findings. One of the most compelling revelations was the finding that word of mouth is by far the number one means by which association members first hear about their membership organization. The Society for Word of Mouth (SWOM) is a social networking site for students of word of mouth marketing created by Jackie Huba and Ben McConnell, ringleaders of the influential Church of the Customer blog. This is a great place to sharpen your WOM marketing acumen.
The technology-heavy South by Southwest Interactive Conference (SXSW) took place earlier this month in Austin. I have been watching SXSW coverage with a keen eye for at least the last two years, because for some associations, what happens at SXSW might be considered an harbinger of things to come to association conferences in five to 10 (or perhaps more) years. One of the biggest stories to come out of SXSW was an interview with Facebook founder Mark Zuckerberg that turned just a tad uncomfortable (or downright riotous, depending on whose blog you read or which video you watch). The moderator was overpowered by an audience that became increasingly rowdy throughout the presentation, and eventually demanded that she open the floor to Q&A time. The scuttle is that Twitter, the micro-blogging text-messaging web application, facilitated the crowd’s frenzy. Here is a collection of association-industry reactions to the incident from Face2Face, GetMeJamieNotter, and Certified Association Executive.
There’s a new book out called “Here Comes Everybody: The Power of Organizing Without Organizations” by Clay Shirky, one of the most respected thinkers and writers about the social web. This book is sure to set the association industry ablaze, including some dire warnings from the Chicken Littles predicting the inevitable demise of associations. Shirky has a new blog to promote the book, and has been making the public speaking rounds. Here you can watch a video of a presentation about the book he made at Harvard Law earlier this month.
If you love words, you’d love Verbatim, a quarterly magazine on language where you’ll find explications of such things as lobby lice and bathroom berthas. What, you hadn’t heard of those either? In an item on hotel slang of the 1950s, I found out that lobby lice are similar to lounge lizards, only they hang […]
The Web Marketing Association claims that association web sites have underperformed its standards during recent years, according to its Internet Standards Assessment Report (ISAR).
It recognizes the high quality of association web site content but assigns the industry low ratings for innovation and technology.
The top rated association web site design belonged to Automated Graphic Designs for the American Bar Association?s web store. Get the whole story and see what you think.
Who let the adults take over the paper routes?
To our disappointment our paper girl decided to quit.
(We finally had her trained!)
If the Ann Arbor News wasn’t the only source for local government issues - and local sales at the fun independent stores in AA, I would cancel the paper.
However, right now, there is not […]
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