Monetizing PDF content

Posted by Shawn Lea under Uncategorized

In November, Adobe and Yahoo partnered to create Ads for Adobe PDF. It’s a free service that lets you earn money by placing ads in your PDF files. (The ads are text and are served from Yahoo! advertisers based on…

Read & discuss at Shawn Lea's blog.

Need a Reality Check?

Posted by Cynthia D'Amour under Uncategorized

  According to TV, the Miss America pageant does.
Last night, James and I caught the debut of “Miss America: Reality Check.”

They claim they want to update the Miss America brand.
The show was quite cheesy.
We had fun watching it.

The women showed up decked out in their pageant glitter and big hair to learn that this year’s winner needed […]

Read & discuss at Cynthia D'Amour's blog.

Relevance is a losing argument

Posted by jeffpi1@gmail.com (Jeff De Cagna of Principled Innovation LLC, the association community's leading voice for innovation!) under Uncategorized

If we’re not already relevant, we’re toast.

Read & discuss at jeffpi1@gmail.com (Jeff De Cagna of Principled Innovation LLC, the association community's leading voice for innovation!)'s blog.

aLearning?s Survey Results

Posted by Ellen under Uncategorized

Despite some reminders, the online learning survey posted on SurveyMonkey awhile back didn’t garner enough responses to give us a viable sample.  So a disclaimer: please don’t use these results as benchmarking data for your organization, but consider this a snapshot of what respondents are doing in their associations with online learning.
Respondent Demographics
Sixty-six associations of […]

Read & discuss at Ellen's blog.

Page Turners: Good for novels, not so good for elearning?

Posted by Ellen under Uncategorized

Cathy Moore’s great blog on instructional design (”Making Change”) recently took on “page-turners” in online learning.  Those are elearning courses structured like the model I posted recently (see link on the left).  In her entry, “Is a course really the answer?” she’s hit on a very hot topic, with comments still getting posted.
A couple of points […]

Read & discuss at Ellen's blog.

Workplace use of Web 2.0 is prevalent…

Posted by bkmcae@gmail.com (Ben Martin) under Uncategorized

…if you work for a non-profit. And read TechSoup. And took their recent survey.

I’m not too sure how much stock to place in these figures released earlier this week by TechSoup, an organization dedicated to helping non-profits use technology effectively. The sample is undeniably biased in favor of those who have an interest in technology, but for whatever its worth, here is a taste of the data:

  • 40.4% of respondents reported that they read an online journal or blog in their professional lives which represents a 13% increase over last year.
  • 9.7% of respondents reported writing their own blog for work which is a 2.5% increase over last year.
  • 21.3% of respondents reported that they subscribe to an RSS feed for their work which is an 8% increase over last year.
  • 15.5% of respondents reported that they use social networking tools for their work which represents a 7.4% increase over last year.

I saw another survey recently which stated that the non- and not-for-profit sector was ahead of the private sector in its adoption of Web 2.0 technologies to communicate with their constituents or customers.

If your association caters to non-profits, it stands to reason that investing in Web 2.0 technologies would be likely to yield levels of engagement on par with the figures above. But I do not think that these results would project well on to the population at large.

Even if these figures are overly optimistic, it still begs the question: When only 10 percent of its membership shows up for the annual convention (considered by many to be the industry norm), why wouldn’t your association take some Web 2.0 initiatives for a spin?

Tagged: ; ; ;

Read & discuss at bkmcae@gmail.com (Ben Martin)'s blog.

The Now and the Not Yet

Posted by Kevin Holland under Uncategorized

While she’s talking particularly about tradeshows in this comment, Sue Pelletier sums up the biggest challenge faced by associations in general, quite nicely, in one turn of phrase: “Caught between the ideal and the real.”

Read & discuss at Kevin Holland's blog.

Time to trade in your trade show?

Posted by Sue Pelletier under Uncategorized

Scott Briscoe posts some interesting thoughts about trade shows on the Acronym blog. A snip:
Recently on ASAE & The Center’s Meetings and Expositions listserver, someone asked how to enliven a tradeshow so attendees will visit booths.
There really is only one good answer to the query: make sure the exibitors have products, services, or information that […]

Read & discuss at Sue Pelletier's blog.

What Should ASAE Blog About?

Posted by david@highcontext.com (C. David Gammel) under Uncategorized

Lisa Junker has asked for feedback on what the ASAE Acronym blog should cover in 2008.
My biggest wish as a member and supporter of ASAE is that they would talk more about themselves. This is often a bad idea but I think that ASAE has an opportunity to use blogging as a way to discuss […]

Read & discuss at david@highcontext.com (C. David Gammel)'s blog.

Speed of Trust (3): Behaviors and Counterfeits

Posted by Jamie Notter under Uncategorized

Read & discuss at Jamie Notter's blog.