Dear Ellen — I’ve been told our association needs to get into online learning, but I have no idea where to start. My specialty is [insert: membership, legal, marketing/publications, or anything else not related to an online learning expertise], so it’s all new to me. Help!! — Exasperated in D.C.
Dear Exasperated,
Don’t despair! Feeling overwhelmed […]
The old Apple marketing mantra was never more appropriate than today.
In the light of the Web 2.0 experiences gleaned from the McKinsey studies last week, we need to ask a central question.
How can we use these tools to make product and service experiences faster to deliver and use, better than the user experience before Web […]
I know, today is Labor Day and we should all be out eating burgers, but I just ran across these centerpiece tips by Cindy Butts, CAE, and wanted to share. Just a few of her great ideas:
Inexpensive things we’ve found: a) going off season to a souvenir shop in that area and buying discount […]
Knowledge @ Wharton is a terrific online news service–and not a bad model for associations aspiring to be a portal to members’ intellectual capital. Earlier this summer, I read with interest an article about the informal role, what authors call…
My pal Judith is transitioning from being CEO of an association to a new phase, and recently practiced leaving the position she has held for nearly thirty years. Spent a month in Eleuthera (Bahamas - pic by Judith), and writes in an online journal - “It’s a perfect beginning for a month of learning about myself, and reinstituting the simplest of self disciplines, which I’ve neglected for a long time, in the excuse that I’m too busy, and other parts of life are too important.”
By the third day Judith was hunting down an Internet connection on the island, so by then I was enthralled with finding out if an association executive really can leave the worries of the office behind for a month — even with a known career change in the near distance. Gave up my intention to read her month’s journey over several days — and instead read the entire journal at once (five PDF files - called “Musings and Photos“). And it was well worth the read …
How many days (or hours) would it take for you to start to look for an Internet connection? Could you spend a month away from the office figuring out what part of your life is being neglected?
I’ve been adding a lot of new blogs to my news reader these past two weeks. I’ve also been contacting (or trying to contact) a lot of bloggers recently. Interestingly, I’ve found it quite difficult to either subscribe via RSS or contact some bloggers, and unnecessarily so.
If you’re writing a blog under your real name, I have to assume that part of the reason you’re doing so is to get attention for some reason: Perhaps to be viewed as a subject matter expert, to generate sales leads, to show off how funny you think you are, or whatever. So, if you’re eager for attention, why would you make it difficult to contact you or subscribe?
Here are three things I think every blog site should have “above the fold” — that is, visible on screen when I first navigate to your blog without forcing me to scroll down:
And I’m drinking my own kool aid here. I just put my email address on right under my picture, although it’s just a link away if you click on my big head at the top of the screen.
Here is the one thing I believe should NEVER be above the fold: RSS feeds for anything other than the main feed or comments (i.e. separate podcast feed, vlog feed, etc.). Having extra feeds up there is uber confusing. Put those feeds below the fold or on another page, please!
What do you want to see above the fold? What do you wish bloggers would push down the page?
Tagged: Association Management Associations blogging blogs CAE Certified Association Executive
Working for associations, I long ago realized that my member is my product, not my customer. Think about it. What does your association do? If you represent your members, promote what they do or advance their interests, members are your…
Went to the wedding of a friend’s daughter this afternoon and took 110 pictures with my digital camera (during seven hours). No, I wasn’t the photographer, I was just a guest. Told other guests I’d “send the pictures”. Arrived at the unfortunate moment tonight where I realized I need to learn more advanced “photo sharing” than my “here are a few pictures” that I would typically just attach to email. There are several choices of online photo-sharing services. Hard to know if it’s really convenient or overly-public to post them in online galleries. I’ve received photo albums/galleries by email from others in the past, but that didn’t make clear which service is best. Also decided to use the “must register” feature which likely just helps the sharing service capture a customer while creating a nuisance for those who want to see them. Hmmm ….
A few entries ago I promised some quick assist when you’re suddenly thrown the task of staring an online learning program. I haven’t forgotten that promise!
As I started to formulate my response, a slew of ideas came raining down on me like hail: “Oh! I need to remember to tell everyone about strategy…. No, wait! […]
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