Posted by david@highcontext.com (C. David Gammel) under
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Here is a nifty tool: Is It Worth It? An ROI Calculator for Social Network Campaigns:
You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace. It works sort of like an online mortgage […]
Posted by Dave under
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Back in June, there was a article in the Inside Innovation — In Data section of Business Week entitled Web Strategies That Cater to Customers. The key premise was the fact that even the best technology (specifically social media) poorly applied (not aligned to customer needs), will not necessarily yield results. The article states:
Almost every […]
Posted by Wes Trochlil under
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No, I'm not talking about data back up this time. I'm talking about having a back up plan for how you will handle incoming calls when your system is "down."
I called my doctor today to make an appointment. I was immediately told "Our system is down, can you call back in an hour?"
Really? A customer […]
Posted by Peter Turner under
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This post continues to explore the growing power of “peer produced” new media which ought to be studied by associations as a powerful new means to build community and conversation around association products and services.
Henry Jenkins is the Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities. He […]
Posted by Sue Pelletier under
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Stop on by this afternoon at 3 p.m. Eastern for a MeCo Web chat led by yours truly. The title is, “Listservs, Wikis & Blogs, OH MY!”
or “Why you should care about social media,” but from the questions I’m getting ahead of time, it likely will be mostly about blogging.
Geez, you do something for […]
Posted by Peter Turner under
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Over the past six months, I have been piling up a ton of research from outsider thought leaders to help illustrate the power of open innovation, content co-creation, customer experience management, emerging business units, role of managing intangible assets to advance innovation practices, and building sustainable business practices.
So to make it easier for subscribers […]
Posted by Peter Turner under
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Thanks to Karl Long who first posted this study on his blog ExperienceCurve.
McKinsey conducted a study this summer to learn more about what motivates people to participate in collaborative technologies. They surveyed 573 users of four leading online video-sharing sites and then examined the blogs of one of the sites.
Among […]
Posted by bkmcae@gmail.com (Ben Martin) under
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My friend Kristi Graves Donovan mentioned in a facebook status update that she was trying to come up with ways to use facebook in her organization. It might — or might not — surprise you to learn that the first contact I made with any member at my new job was through facebook. And just tonight I set up an official facebook group for my employer. These are just the first steps in what I hope to roll out for VAR in the social networking area.
But I’m way behind Lee. If you want to learn about how to use facebook for your association, Lee Aase is where it’s at. He’s coming up with all kinds of cool ways to use facebook. Check out his blog, subscribe to it, or friend him on facebook. He’s my facebook inspiration.
Tagged: Lee Aase Association Management Associations CAE Certified Association Executive facebook
Posted by Dave under
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For many, the terms Web 2.0 and social media have become far too overused to be meaningful. Despite this fact it’s still an area that holds our interest and captivates our imagination. I am always looking to immerse myself in new reading and learning on the subject as there really is a lot of ground […]