Chip and Dan Heath have a column in Fast Company magazine related to their “Made to Stick” book, and in June they discuss word of mouth marketing. In short, they argue that in order to authentically generate conversations, you have to be distinctive. One problem: distinctive tends to run counter to “always done it that […]
Last week I was fortunate enough to attend Association Week's Forum Honors Gala at Field Museum. The big happening was by far the silent auction. Our contribution this year was to apply our experience and knowledge to help an organization deliver more value to members through a website strategy and usability review. We are granting the winner a usability and search engine optimization analysis of their organization's website. The lucky winner for all this was Renee Schleicher @ The American Academy of Medical Administrators.
We look forward to the opportunity of working with Renee and the AAMA to provide them with actionable and tangible suggestions to greatly improve their website.
The folks at 37 Signals put up a nice post that gets at the psychological traps that can snare us in WHADITW thinking. Their solution is to start projects with ONLY four hours of work, before they “come up for air” and reevaluate.
“When you’ve done nothing, you don’t have a realistic view of what it’s […]
The folks at 37 Signals put up a nice post that gets at the psychological traps that can snare us in WHADITW thinking. Their solution is to start projects with ONLY four hours of work, before they “come up for air” and reevaluate.
“When you’ve done nothing, you don’t have a realistic view of what it’s […]
Seth Godin is good at saying a lot, using only a few words. From his latest blog:When your current strategy isn’t working, doing the same thing, but just a little less of it, doesn’t make a lot of sense, imo….
When did capitalism become cannibalism? During the Cold War, Russian factories bolted iron plates onto vehicles coming off the assembly line to assure that their metric of success—tonnage—was met. It was crazy. Yet, today, the only difference is that you…
Associations live to meet, and, meetings mean name badges. Identity, however, is also expressed in the number and variety of ribbons attached to your plastic badge holder. You can easily discern what is valued by the ribbons an association bestows….
Mastery. Isn’t that the objective of learning? The culmination of a lifetime of practice? Malcolm Gladwell penetrates the mystery of mastery in his book Blink. Distinguishing the authentic from the fake, truth from lies, love from contempt, he shows how…
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